Women drivers 'intimidated by car showrooms'

Many female drivers – some of whom may be women's car insurance customers – have walked out of vehicle showrooms because they find the atmosphere intimidating, figures have shown.

Research by insurer Sheilas' Wheels has highlighted that 44 per cent of women drivers have left the dealership feeling uneasy, while 20 per cent have pulled out of a car purchase because a salesperson has made offensive comments.

In addition, almost 60 per cent of females questioned said that they felt car showrooms were very male dominated, with 48 per cent finding the sales executives patronising or rude.

Jacky Brown, spokesperson for the firm, commented: "Our research shows that Britain's car industry is not meeting the needs of the modern-day female driver. It's stuck in the dark ages and is missing out by not grasping the female market with both hands."

Female motorists who do not want to risk having to claim on their women's car insurance might want to beware that research by consumer group Which? recently found that the advice given by car dealerships can be inconsistent.

Women could save up to £210.61 on their car insurance premium with Kwik-Fit Insurance according to independent research in June 2007.





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